Genetics are at the core of everything we do. Each run, we dip into a deep collection of rare seeds sourced from some of the best breeders around the world, alongside our own multi-year in-house breeding projects. Pheno hunting isn’t an occasional exercise here—it’s built into our process.

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Since opening our doors in January 2024, we’ve brought in only a few carefully chosen staple clones. Everything else has been hunted from seed in-house. That includes selections from our rare seed vault as well as phenotypes discovered through our own Purple Pebbles breeding project.

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This approach allows us to constantly introduce new, exciting cultivars. The flavors, effects, and terpene profiles you find at Superior aren’t chosen from a catalog—they’re discovered, tested, and proven here before ever making it to the shelf.

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If a genetic earns a spot in our lineup, it’s because it truly stood out during the hunt. Nothing else makes the cut.